Team Novo Nordisk partner with Santic Clothing for 2023

Team Novo Nordisk is proud to announce Santic as the team’s new clothing partner for 2023 with the Asian company providing both performance and technical wear for the world’s first all diabetes professional cycling team.

“We are very happy to have a partner with the experience of Santic coming on board,” said General Manager Vassili Davidenko. “Their company goals align with ours as a team to continue to expand our platform and be able to further inspire, educate and empower everyone affected by diabetes around the world by racing and competing at the highest level of professional cycling with a technical partner at the cutting edge of performance athletic apparel.”

“As a professional cyclist who spends hundreds of hours in the saddle over thousands of kilometers each year, one of the most important things is your clothing. You need to be aerodynamic, protected from the elements and above all you need to be comfortable, and Santic can give our riders everything they need to be able to perform at their maximum.”

Formed in China in 2005, Santic is an international sports manufacturing and global industrial trade group with a complete supply chain management system, keeping the product in-house all the way from design and production to delivery. A well-established company that supplies trending, bulk production, and in-store solutions for technical sportswear. After 17 years of development, it has become a global industrial and trade group and currently has more than three thousand employees worldwide.

With high performance cycling apparel continuing to be a key part of Santic’s story, the Chinese brand is excited to be working with Team Novo Nordisk and becoming a part of the world’s first all diabetes professional cycling teams unique and meaningful community.

“We are touched by Team Novo Nordisk’s amazing work to try to help and inspire all those affected by diabetes,” said Fred Hou, CEO of Santic. “Luckily, we now have a chance to start our partnership with the team and be part of that work. Team Novo Nordisk is the world’s first all-diabetes pro cycling team where the riders race and compete against the world’s best pro cyclists.”

“We are delighted that we can join the team to help reshape what it means for people to live with diabetes. Together with the team, we believe that we can develop our products to be combined with comfort and performance to the next level.”